When making policy on online officer activities, law enforcement administrators need to consider that blogs and tweets are not the only officer representations. More and more media outlets are online, too, naming officers in news articles about all kinds of community interactions–good and bad. A tale of two officers I first blogged about this at…
Monthly Archives: November 2008
Branding police work via social media
“Branding” is one of those corporate buzzwords that threatens to be overused, if it isn’t already. Yet the concept–to create a set of words and images that inspire positive reactions in people–couldn’t be more important to law enforcement. How does police work get branded? Usually, through the media. The TV show COPS is a brand, as are the…