Blogging about LinkedIn last time, one thing I neglected to mention was that LinkedIn allows you to “plug in” other applications like WordPress blogs, travel itineraries, Amazon.com reading lists, and Twitter feeds. Those are pretty personal details. Unless your blog and your reading list are purely work-related, you might hesitate to plug them in to…
Tag Archive: Branding
Blending professional and personal in Aurora (Illinois)
I recently blogged about “expert branding” and how it could help a police department’s overall mission by drawing on officers’ experience and taking some of the informational weight off the PIO’s shoulders. Around the time I was writing the post, I noticed Lt. Kristen Ziman (@Lt_KZ on Twitter) was tweeting some pretty funny stuff. I…
Experts: Branding opportunities in disguise
Much of the focus on law enforcement use of social media is on police departments as a whole. From a community-relations standpoint, this is important—but police departments may be missing out on a valuable opportunity to brand themselves and law enforcement in general. For that, they might consider turning to individual experts. What’s an individual…
Branding police work via social media
“Branding” is one of those corporate buzzwords that threatens to be overused, if it isn’t already. Yet the concept–to create a set of words and images that inspire positive reactions in people–couldn’t be more important to law enforcement. How does police work get branded? Usually, through the media. The TV show COPS is a brand, as are the…