I recently blogged about “expert branding” and how it could help a police department’s overall mission by drawing on officers’ experience and taking some of the informational weight off the PIO’s shoulders. Around the time I was writing the post, I noticed Lt. Kristen Ziman (@Lt_KZ on Twitter) was tweeting some pretty funny stuff. I…
Tag Archive: Domestic violence
The new agency blog: What to say?
Starting an official department blog can be intimidating, especially for those who don’t think of themselves as “writers.” As I wrote earlier, you should consider it another form of communication – talking to the public. But what do you actually write about? Some blogs, like the LAPD’s, take the concept of newspapers’ “Police Blotter” a…