My last few posts have talked about the differences among personal, professional, and official police presences on the social Web; the need for goals and boundaries; and a little about knowing what the tools are for. I want to focus on one of those tools, in part because it is a good start for officers…
Tag Archive: professional branding
Social media presence: official, personal, and/or professional?
My last post discussed the need to differentiate personal from professional personas online. In a reply to commenter Mike Vallez later, I realized that a number of officers we know fairly well already do this: Sgt. Tim Burrows (official: @TrafficServices; unofficial: @104kdrive) Tom Le Veque (official: @APOAVoice; unofficial: @TRLeveque) Meleah Droll (official: @CoralvillePD; unofficial: @Mia_Ria)…
Tell them why, and the how comes naturally
Gen. George Patton’s quote has been one of my favorites since I was in Air Force ROTC, and it came to mind again tonight as I was being interviewed for a podcast. “Inside the Core” producers Dave Melvin and Chris Curran, who (along with partners Reggy Chapman and Ryan Kubasiak) are computer forensic examiners specializing…