Tag Archive: Reputation management

In a crisis, communicate short-term for long-term goodwill

An iPhone prototype lost, found, and then sold. A police raid on the home of the blogger who broke the story. In a public relations crisis that is largely eclipsed by the much bigger issues of the Gulf of Mexico oil spill and Wall Street fraud, the Silicon Valley-based Rapid Enforcement Allied Computer Team (REACT)…

Tell them why, and the how comes naturally

Gen. George Patton’s quote has been one of my favorites since I was in Air Force ROTC, and it came to mind again tonight as I was being interviewed for a podcast. “Inside the Core” producers Dave Melvin and Chris Curran, who (along with partners Reggy Chapman and Ryan Kubasiak) are computer forensic examiners specializing…

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