In the last few weeks I’ve explored why more law enforcement officers and agencies are not jumping on board the social media bandwagon; the dangers of official or unofficial officer use; and the importance of a good social media policy, whether or not your agency is officially using social media. What now? Social media is…
Tag Archive: Social media team
Blending professional and personal in Aurora (Illinois)
I recently blogged about “expert branding” and how it could help a police department’s overall mission by drawing on officers’ experience and taking some of the informational weight off the PIO’s shoulders. Around the time I was writing the post, I noticed Lt. Kristen Ziman (@Lt_KZ on Twitter) was tweeting some pretty funny stuff. I…